A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis

By A. Bailey. 2006

97 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/f9096bea48483fb176beb8495ec344780401d97b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Mallika Das

In Marketing

1. Mallika Das

Citations in the corpus

• Gender Role Portrayals in Indian Television Ads (2011, background): “In addition, such images may also be stored in memory and serve as cognitive scripts for later retrieval and use by others ( Bailey 2006; Larson 2001).”