The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice1

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Weakness of the will: Is a quick fix possible? (2014, background): “…to recycle (Holland et al. 2006), to engage in more physical exercise (Milne et al. 2002), to use public transportation rather than one’s own car (Bamberg 2000), and to purchase organically produced food (Bamberg 2002) were all found to be more readily acted upon by individuals who previously…”
Promoting habit formation (2013, background): “Some studies have found that implementation intentions can overcome established habits (Bamberg, 2000; Holland, Aarts, & Langendam, 2006; Tam, Bagozzi, & Spanjol, 2010), and others have observed that they only work at lower levels of counterintentional habit strength (Webb, Sheeran, & Luszczynska, 2”
Investigating the Long-Term Impacts of Climate Change Communications on Individuals’ Attitudes and Behavior (2014, background): “Although this study has shown that intentions do not always translate into action, encouraging people to make specific public pledges and plans can be effective (Bamberg, 2000; Cobern, Porter, Leeming, & Dwyer, 1995).”
Incentives, Morality, Or Habit? Predicting Students’ Car Use for University Routes With the Models of Ajzen, Schwartz, and Triandis (2003, background): “Apart from our studies on travel mode choice (Bamberg & Schmidt, 1998, 1999), we are only familiar with the study of Taylor and Todd (1997) on composting behavior.”