Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs

By Feng Li, Timon Chih-Ting Du. Decision Support Systems, 2011

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The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, background): “…has provided several platforms for new types of communication to take place through a variety of forms such as blogs, discussion forums, etc. (Li & Du, 2011; Weinberg & Davis, 2005). eWOM has M. Alrwashdeh et al. / Management Science Letters 9 (2019) 507 obtained more attention from…”
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms (2012, background): “With the advent of Internet technologies, traditional word-ofmouth communication has been extended to electronic media, such as online discussion forums, electronic bulletin board systems, newsgroups, blogs, review sites, and social networking sites [34,44].”
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, neutral): “…authenticity, knowledge, expertise and potential power of influence, influencers are recognized as online opinion leaders (Childers et al ., 2018; Li & Du, 2011; Uzunoğlu & Kip, 2014), but paradoxically very few studies have been undertaken on digital influencers from an opinion leader…”