Consumer behavior & marketing strategy

By J. P. Peter, J. Olson. 2010

123 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/f8642495e601fc4d617c2114597faaff6a730e96

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1. David Sörhammar
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Citations in the corpus

• The co-creative practice of forming a value proposition (2012, background): “…a supplier’s perspective, and in compliance with a goods-dominant logic, the development of a value proposition consists of three main steps: choose the value, provide the value, and communicate the value (e.g. Kotler & Armstrong, 2010; Peter & Olson, 2010; Schiffman, Lazar Kanuk, & Hansen, 2012).”