Franchisee perceived relationship value

By Tracy R. Harmon, Merlyn A. Griffiths. 2008

149 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f7add8046d18e4d8f8a8add57414fbeaaf14de21

Citations in the corpus

• An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction (2011, unknown): “…in explaining customer behavior in traditional retail formats (Huber, Herrmann and Morgan 2001; Sweeney, Soutar and Johnson 1999), research on franchisee’ perceptions of the value of franchisor services is limited (Grünhagen and Dorsch 2003; Harmon and Griffiths 2008; Huang and Phau 2009).”