Strategic pricing with reference effects in a competitive supply chain

By J. Zhang, W. Chiang, Liang Liang. 2014

158 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f6c366d16d4bde3c3b1d95f3dd8219669304d9bf