THE MANAGEMENT OF PERCEIVED RISK IN THE FOOD SUPPLY CHAIN: A COMPARATIVE STUDY OF RETAILER-LED BEEF QUALITY ASSURANCE SCHEMES IN GERMANY AND ITALY

By A. Fearne, S. Hornibrook, Sandra Dedman. 2001

126 citations recorded by the source corpus.

This paper reports the findings from two exploratory case studies of retailer-led quality assurance schemes (QAS) for beef in Germany and Italy. The focus is on the potential for QAS to reduce the risks associated with fresh beef, as perceived by consumers. Results of two consumer surveys are reported, which suggest that QAS have the potential to reduce perceived risk and increase consumer confidence in specific fresh beef products, but that considerable scope remains for improving the communication of QAS, in order that specific scheme objectives are clearly understood by consumers.

Subfields: Food Science, Plant Science

View Paper: https://www.semanticscholar.org/paper/f69755d6d401feae85ff4fe7b0e26af798695941

Citations in the corpus

• Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety (2010, unknown): “esteem), and financial risks in deciding to buy from a food retailer (Fearne et al., 2001).”