Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity

By James M. Gladden, Richard L. Irwin, W. Sutton. 2001

121 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f677297fd5d48f28fea60b88bc4c3f9f5f86a139

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Jeffery D. James

In Gender Studies

1. S. Ross
2. Jeffery D. James
3. Patrick Vargas
4. Daniel C. Funk
5. Kevin Filo
6. D. O’Brien
7. Daniel Lock
8. Konstantinos Alexandris

In Sociology and Political Science

1. S. Ross
2. Jeffery D. James
3. Patrick Vargas
4. Daniel C. Funk
5. Kevin Filo
6. D. O’Brien
7. Konstantinos Alexandris
8. Daniel Lock

Citations in the corpus

• Development of a Scale to Measure Team Brand Associations in Professional Sport (2006, background): “Among the work that has been done, recent propositions concerning brand equity and sport have attempted to provide an explanation of the concept relative to the unique aspects of sport (Boone, Kochunny, & Wilkins, 1995; Gladden, Milne, & Sutton, 1998; Gladden & Milne, 1999; Gladden et al., 2001).”