Processing of animation in online banner advertising: The roles of cognitive and emotional responses

By Chan Yun Yoo, Kihan Kim. 2005

170 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/f63ac1acaf27c9c4a8e1334bceffb8ef28ddedf1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Chan Yun Yoo

In Literature and Literary Theory

1. Chan Yun Yoo

In Marketing

1. Mounia Lalmas
2. Chan Yun Yoo

Citations in the corpus

• Predicting Pre-click Quality for Native Advertisements (2016, background): “In particular, low-quality advertising (the promotion of low quality ads) has been shown to have detrimental effect on long-term user engagement [11, 39].”
• Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set (2008, background): “Later studies examined how ad characteristics (e.g., size, color, complexity, modality, and type) and consumers’ online behavior (e.g., number of exposures, duration, and interactivity) affected consumers’ responses toward Web ads (Briggs & Hollis, 1997; Cho, 2003; Yoo & Kim, 2005).”