Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set

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Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019, result): “This form of inattentional blindness (Simons and Chabris 1999) is consistent with previous studies that documented people's unconscious processing of web advertising (Yoo 2008).”
The Effects of Animation and Format on the Perception and Memory of Online Advertising (2010, background): “Commercial websites are potential environments for creating mere exposure effects and implicit memory measures such as word-fragment completion tests have been recommended formeasuring the actual effectiveness of web advertising (Yoo 2008).”