Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

By Gülden Ülkümen, Amar Cheema. 2011

149 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f636b6461d0e9dbd05ce70aa02047ded05df2a06