The effect of brand extensions on product brand image

By F. Arslan, Oylum Korkut Altuna. 2010

164 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f635744137d670bad97d3343998e61d4896baad4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Mehkar Sherwani
2. Xiaoling Guo
3. Adnan Ali
4. Afzaal Ali

In Organizational Behavior and Human Resource Management

1. Mehkar Sherwani
2. Xiaoling Guo
3. Adnan Ali
4. Afzaal Ali

In Sociology and Political Science

1. Mehkar Sherwani
2. Xiaoling Guo
3. Adnan Ali
4. Afzaal Ali

Citations in the corpus

• Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector (2012, background): “Key Words:Service Quality, Price, Brand Image”
• Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018, background): “In addition, several past researchers (e.g. Arslan and Altuna, 2010; Vranesevic and Seancec, 2003; Wu et al., 2011) argued that a superior quality brand tends to build a positive mental image, which, in turn, influences consumer attitude towards the brand, purchase frequency and brand loyalty.”