Consumer Preference Not to Choose: Methodological and Policy Implications
By Timothy J. Brennan. 2007
114 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/f5dd525d0bd73926af0503ad59f10629dd436299
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Citations in the corpus
- Internal and external barriers to energy efficiency: which role for policy interventions? (2019, background): “Brennan (2007) observed reluctance to switch from an incumbent electricity supplier to an entrant.”
- Dynamic electricity pricing - Which programs do consumers prefer? (2013, unknown): “These results also have to be seen in the light of findings that consumers are reluctant to change their electricity supplier (cp. Brennan, 2007), i.e. seem to have a preference not to choose.”
- Informing Versus Nudging in Environmental Policy (2014, background): “When presented with a bill from their electric utility that contains a default option, few consumers will change to another pricing or electricity type option (Brennan 2006).”
- Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market (2015, background): “For a review of experiences in residential electricity choice and a representation of consumer search in such markets, see Brennan [2007].”
- The Role of Behavioural Economics in Energy and Climate Policy (2011, unknown): “Research shows that when presented with a utility bill with a default choice, most consumers will not change it (Brennan 2006).”
- A business case for Smart Grid technologies: A systemic perspective (2011, background): “…of aggregators and the use of automatic home devices could contribute to mitigate consumer resistance to new services and products (e.g. green energy premiums, demand response) that is currently observed in the field (Diaz-Rainey and Ashton, 2008; Brennan, 2007; Jackson, 2005; Strbac, 2008).”