Consumer Response to Overstyling: Balancing Aesthetics and Functionality in Product Design

By Henrik Hagtvedt, Vanessa M. Patrick. 2014

87 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f4e794a00f562f86cb708ea4d5f6ee2fb6050d98

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In Social Psychology

  1. Dirk Schaefer
  2. Hannah Forbes
  3. Ji Hyea Han

Citations in the corpus