Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect

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Gender differences in customer expectations and perceptions of corporate social responsibility (2016, background): “Finally, studies on sustainability suggested that women customer are more likely than men to place more importance on sustainability than on the functional performance of products, as well as to express concern about the broader impacts of consumption and act upon those concerns (Luchs and Mooradian”
Personal and social factors that influence pro-environmental concern and behaviour: a review. (2014, background): “…not entirely uniform—picture seems to have emerged more recently, in which women tend to report stronger environmental attitudes, concern and behaviours than men (Blocker & Eckberg, 1997; Gutteling & Wiegman, 1993; Luchs & Mooradian, 2012; Scannell & Gifford, 2013; Tikka et al., 2000; Zhang, 1993).”