Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

By Sheetal Jain, Mohammed Naved Khan, Sita Mishra. 2017

143 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f386cebd878d2252ee744e0716b6a90898aeb9f1