The moderating role of CEO narcissism on the relationship between uncertainty avoidance and CSR

By Bora Kim, Seoki Lee, K. Kang. Tourism Management, 2018

94 citations recorded by the source corpus.

Abstract With the ever-increasing growth in the number of US multinational restaurant firms, the need for a better understanding of CSR initiatives enacted in those countries is actively gaining in importance. A firm's CSR is influenced by the cultural context of a given society and, according to the upper echelons theory, the characteristics of its corporate executives. However, there was no empirical evidence on the moderating role of CEO narcissism, a common CEO characteristic in many cases, on the national culture-CSR relationship. This study finds that a firm with more properties in high-UA societies has less involvement in CSR and that CEO narcissism positively moderates the relationship. The results provide a meaningful empirical addition to the upper echelons literature by demonstrating how CEO traits can serve as a boundary condition in examining the impact of uncertainty avoidance, as a contextual factor, on CSR, as an organizational outcome, in the restaurant industry.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f36802d8f607e62c5714ddeeaa7ab46f2b4ca411