Does a companion always enhance the shopping experience
By Adilson Borges, J. Chébat, Barry J. Babin. 2010
168 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/f3632b55e0b3e7630f9b411522a7ae19f687b8f4
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Toward a conceptualization of the online shopping experience (2014, background): “This result is consistent with literature dedicated to traditional shopping (Borges et al., 2010) but has not been considered for the OSE yet.”