Status Quo Effect in Choice Experiments: Empirical Evidence on Attitudes and Choice Task Complexity

By J. Meyerhoff, U. Liebe. Land Economics, 2009

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Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods (2021, background): “Another relevant work is Meyerhoff and Liebe (2009), who showed that perceived task complexity can influence the choice of status-quo alternative (hence, potentially impacting total WTP estimates).”
Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes (2011, unknown): “CM surveys may as mentioned potentially reduce hypothetical bias problems prevalent in CV, but may also be regarded as even more challenging than CV surveys to answer, at least when the number of attributes and levels increase.”
Augmenting short Cheap Talk scripts with a repeated Opt-Out Reminder in Choice Experiment surveys (2014, background): “Meyerhoff and Liebe (2009) summarize four different reasons for choosing the opt-out alternative in CE: 1) Genuine preferences, 2) protest beliefs, 3) heuristic to overcome complexity, and 4) zero-price effects.”