Applying EEG in consumer neuroscience

By M. Lin, Samantha N. N. Cross, W. J. Jones, Terry L. Childers. 2018

124 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/f0e71dfc1d9fe919a0df6154e3018cf102a8614a

Citations in the corpus

• GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING (2024, unknown): “EEG has been extensively employed in neuromarketing research to categorise consumer preferences and identify consumer responses (Lin et al., 2018).”