Data mining techniques for customer relationship management

By Chris Rygielski, Jyun-Cheng Wang, David Chi-Chung Yen. 2002

565 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/eeab81594a5ae292c4141d3aa3f4e1e729e67f28

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In Marketing

1. Eric Wai Ting Ngai

Citations in the corpus

• Customer relationship management research (1992‐2002): An academic literature review and classification (2005, background): “Data mining plays a fundamental role in the overall CRM process and is a critical component in the CRM system ( Rygielski et al. , 2002a”