Information and Source Preferences of a Student Market in Higher Education.

By J. Bonnema, D. V. D. Waldt. 2008

96 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/edb0cea051f06290e0763e5f0a688595b59a0361

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Y. Moogan

In Organizational Behavior and Human Resource Management

1. Y. Moogan

In Strategy and Management

1. Y. Moogan

Citations in the corpus

• University choice: what do we know, what don’t we know and what do we still need to find out? (2015, unknown): “(2003), Bornholt et al. (2004), Dawes and Brown (2004), Imenda et al.”
• Can a higher education institution's marketing strategy improve the student‐institution match? (2011, background): “Consequently, marketing strategies could be developed in order to attract the most suitable students, whereby communication practices are matched to the information needs of the potential student ( Bonnema and Van der Waldt, 2008”