Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners

By S. Kim, Hyojung Park. 2011

227 citations recorded by the source corpus.

Subfields: Communication, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e9bd6562d9c74cf9690af384a2dedc99672ace59

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Zillur Rahman

In Social Psychology

1. Zillur Rahman

In Strategy and Management

1. Mobin Fatma
2. Imran Khan
3. Zillur Rahman

Citations in the corpus

• Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry (2014, background): “…Bhattacharya, 2001), because CSR investments lead to higher levels of credibility (Lin et al., 2011), improved image or reputation (Tewari, 2011), higher employee retention (Kim and Park, 2011) and build customer relationships (Peloza and Shang, 2011; Matute et al., 2010; Brown and Dacin, 1997).”