The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

By D. Gursoy, Eric R. Spangenberg, Denney G. Rutherford. 2006

230 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e7d332d7080a1ea9a8062446067f79ce27b7232e

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Citations in the corpus

The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups (2013, background): “Perceived utilitarian value of using social commerce in the hospitality industry could rely on whether the need for stimulating the usage of social commerce was accomplished (Gursoy et al., 2006), measured by either price utility or functional utility (Kim et al.”
Examining the Role of Emotional and Functional Values in Festival Evaluation (2011, background): “Gursoy, Spangenberg, and Rutherford (2006) consider hedonic (emotional) and utilitarian (functional) value in investigating festival visitors’ behaviors.”
Sport Tourists’ Involvement with a Destination (2013, background): “…studies tend to concur that tourism-related products are likely to be high in both hedonic and utilitarian attributes (Gursoy, Spangenberg, & Rutherford, 2006), it is the hedonic attributes that have the strongest influence over consumer behavior, such as event attendance (Gursoy et al., 2006).”
Visitors’ Place Attachment and Destination Loyalty: Examining the Roles of Emotional Solidarity and Perceived Safety (2020, background): “Hence, according to Gursoy, Spangenberg, and Rutherford (2006) attending festivals assists in enhancing visitors’ emotional experiences through a unique experience merging religion and exciting events.”
INVESTIGATING DIFFERENCES IN ANTECEDENTS TO VALUE BETWEEN FIRST‐TIME AND REPEAT FESTIVAL‐GOERS (2009, background): “Similarly, Gursoy, Spangenberg, and Rutherford (2006) tested the effects of hedonic and utilitarian values on festival attendance.”
Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival (2016, background): “It is important to recognize that people attend festivals for the hedonic experience, namely socializing, entertainment, variety, novelty, arousal, and escape (Gursoy et al., 2006; Nicholson & Pearce, 2001).”
Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival (2016, unknown): “For example, Gursoy et al. (2006) found that both utilitarian and hedonic values influenced festival attendance.”
Wine tourism and hedonic experience: A motivation-based experiential view (2018, background): “Despite the rapidly changing environment, there is gen- eral consensus among tourism scholars that the consumption of tourism products possesses a predominantly hedonic component (Calver and Page, 2013; Gursoy et al., 2006; Hosany and Gilbert, 2010; Kim, 2014; Quadri-Felitti and Fiore, 2012).”