Evidence-Based Survey Design: The Use of a Midpoint on the Likert Scale

By Seung-Youn Chyung, Katherine Roberts, Ieva Swanson, A. Hankinson. 2017

743 citations recorded by the source corpus.

Subfields: Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/e7c39d399fbf7b5e707c7d61f49a21a385986fda

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In Management Science and Operations Research

1. Girish Prayag

Citations in the corpus

• Perceived quality, authenticity, and price in tourists’ dining experiences: Testing competing models of satisfaction and behavioral intentions (2019, background): “Instead of uneven scales, forced-choice scales are beneficial as the respondents need to make a choice and decide on their level of agreement or disagreement on the respective question (Chyung et al., 2017).”
• Antecedents of Consumers’ Purchase Intention towards Organic Food: Integration of Theory of Planned Behavior and Protection Motivation Theory (2021, background): “This is supported by [42] that 7-point scale is commonly suggest d in boosting respondents’ eas of taking the survey while allowing them to express their opinio sufficiently.”