Gender differences in new brand name response

By Richard R. Klink. 2009

104 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/e6a9c9aa24ed89bc075fc2fe41f9a82b76f17339

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Joan Meyers-Levy
2. B. Loken

In Gender Studies

1. Joan Meyers-Levy
2. B. Loken

In Marketing

1. Joan Meyers-Levy
2. B. Loken

Citations in the corpus

• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Given this sound–gender relationship, Klink (2009) demonstrated that when given pairs of brand names for products that differed only in their front versus back vowel sounds (i.e., Giva vs. Gova), females more frequently selected the names with front vowels, while males chose those with back vowels.”