Segmentation of bank customers by expected benefits and attitudes

By Achim Machauer, Sebastian Morgner. 2001

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CONSUMERS’ ATTITUDES TOWARDS ONLINE AND MOBILE BANKING IN CHINA (2005, background): “), benefits sought and consumers’ attitudes towards online banking ( Machauer and Morgner, 2001”
A systematic review of Internet banking adoption (2014, background): “The concepts of attitudes and motivations regarding technology-based distribution channels are frequently used as segmentation variables to classify distinct groups of customers (see Durkin et al., 2008; Machauer and Morgner, 2001 as examples).”
Performing finance: the industry, the media and its image (2004, background): “…industry that can take in and work on the proliferation of calculative agencies, all searching for and constructing various kinds of financial consumers, either through demographic profiling or increasingly through more sophisticated psychographics (Machauer and Morgner, 2001).”
Attitudes and behaviour in everyday finance: evidence from Switzerland (2009, background): “Yet, marketing in the financial services industry today is still predominantly based on socio-demographic features like gender and age which are easy to identify and easy to apply in the composition of groups (Machauer and Morgner, 2001).”
Adoption of Internet banking among sophisticated consumer segments in an advanced developing country (2004, methodology): “Using 11 attitudinal dimensions concerning technology and information, Machauer and Morgner (2001)”