Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love

By Pedro Torres, Mário Augusto, Cristiana Neves. Psychology & Marketing, 2021

102 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e17639284e1e9b80eb0c9d7d321276b70265564a