Willingness to pay for green electricity in Japan as estimated through contingent valuation method

By Noboru Nomura, M. Akai. 2004

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The social economics of ethical consumption: Theoretical considerations and empirical evidence (2009, background): “Other studies along these lines include Bjorner et al. (2004), Chern et al. (2002), and Nomura and Akai (2004).”
Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany (2013, background): “…buy electricity generated from renewable energy sources, even at a premium (Gerpott and Mahmudova, 2009; Hansla, 2011; Litvine and Wüstenhagen, 2011; Menegaki, 2012; Menges et al., 2004; Menges et al., 2005; Mewton and Cacho, 2011; Nomura and Akai, 2004; Oliver et al., 2011; Susaeta et al., 2011).”
The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay (2011, methodology): “Double-bounded approaches have also been applied to measure WTP for renewable energies (e.g. Koundouri et al., 2009; Nomura and Akai, 2004).”
Paying for Mitigation: A Multiple Country Study (2012, unknown): “…WTP, such as preventing forest losses caused by climate change (Layton and Brown 2000; Layton and Levine 2003), obtaining green electricity (Nomura and Akai 2004; Hansla et al. 2008), compensating for air travel emissions (Brouwer et al. 2008), taking mitigation actions (Akter and Bennet…”