Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball

By M. Mcdonald, Daniel Rascher. 2000

178 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/df4c2d9e3775f6685b92bc679213cd57784ea17d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Dominik Schreyer
2. Payam Ansari
3. P. Jensen
4. Timothy D. DeSchriver

In Gender Studies

1. Dominik Schreyer
2. Payam Ansari
3. P. Jensen
4. Timothy D. DeSchriver

In Sociology and Political Science

1. Dominik Schreyer
2. Payam Ansari
3. P. Jensen
4. Timothy D. DeSchriver

Citations in the corpus

• Stadium Attendance Demand Research: A Scoping Review (2021, background): “…fireworks, and even marching bands, are effective in increasing stadium attendance demand (e.g., Boyd & Krehbiel, 2003; Kappe et al., 2014; McDonald & Rascher, 2000; Natke & Thomas, 2019; Paul et al., 2013), and whether consumer preferences alter in the aftermath of exogenous shocks 764…”
• Likelihood of Attending a Sporting Event as a Function of Ticket Scarcity and Team Identification (2004, unknown): “…& DeSchriver, 2002), ticket cost (Hansen & Gauthier, 1989; Zhang, Pease, Hui, & Michaud, 1995), promotional events (Hill, Madura, & Zuber, 1982; McDonald & Rascher, 2000), team success (Baade & Tiechen, 1990; Schofield, 1983), attributions for team success (Iso-Ahola, 1980; Wann, Roberts, &…”
• Rival conceptions of rivalry: why some competitions mean more than others (2015, unknown): “In one study, rivalry may be designated as competitions between opponents in a common division (McDonald & Rascher, 2000); while in another study, rivalry is designated by the geographic proximity between opponents (Baimbridge, Cameron, & Dawson, 1996).”
• Determinants of Spectator Attendance at NCAA Division II Football Contests (2002, methodology): “In general, the variables used by McDonald and Rascher (2000) were related to the frequency and cost of the game-day promotional giveaways such as Bat Day and Hat Day.”
• Environmental Factors Associated with Spectator Attendance and Sport Consumption Behavior: Gender and Team Differences (2002, unknown): “…advertising/promotional efforts, and the influence of family members or friends are environmental factors that affect attendance beyond psychological motives (Boyd & Kre-hbiel, 1999; DeSchriver, 1999; McDonald & Rascher, 2000; Shannon & Turley, 1997; Wann, 1995; Wells, Southall, & Peng, 2000).”