Self-identity in planned behavior perspective: Past behavior and its moderating effects on self-identity–intention relations.

By Zelalem Fekadu, Pål Kraft. 2001

156 citations recorded by the source corpus.

The self-identity and past behavior measures were included in a structured TPB (Theory of Planned Behavior) questionnaire, with the major aim of providing support for the hypothesized main and interaction effects. Results supported the validity of the TPB model, with subjective norm as the strongest predictor of intention. In addition, self-identity (β = .10, p < .049), and past behavior (β = .25, p < .001) emerged as significant predictors of intention in the augmented model. Moreover, a moderation effect was observed for past behavior on self-identity- intention relations (β = -.15, p < .001), the significance of which was confirmed by simple slope analysis.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/def569bf6064b69ea6b94e81cdee7cf5ee88574b

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In Applied Psychology

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Citations in the corpus

Green identity, green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours (2010, background): “Self-identity has been found to be a significant predictor of behaviour over and above TPB variables, including in relation to pro-environmental action (Fekadu & Kraft, 2001; Sparks & Shepherd, 1992; Sparks, Shepherd, & Frewer, 1995; Terry, Hogg, & White, 1999).”
Me, my mobile, and I : the role of self- and prototypical identity influences in the prediction of mobile phone behavior (2007, background): “Second, it has been suggested that role identity measures may assess past, rather than intended behavior (Fekadu & Kraft, 2001).”
Interaction Effects in the Theory of Planned Behavior: The Interplay of Self‐Identity and Past Behavior (2007, background): “That is, the effects of self-identity have been found to be stronger at lower, not higher, levels of past behavior (Conner & McMillan, 1999; Fekadu & Kraft, 2001).”