Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty

By Bob Heere, Geoff Dickson. 2008

138 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ddde904806bc9d547b5f36fc7b89f3f5d8a704a3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Daniel C. Funk
2. Lynn L. Ridinger
3. K. Kaplanidou
4. Guillaume Bodet
5. Jeremy Jordan
6. Jeffery D. James
7. Galen T. Trail
8. Kevin Filo

In Organizational Behavior and Human Resource Management

1. K. Kaplanidou
2. Guillaume Bodet
3. Lynn L. Ridinger
4. Daniel C. Funk
5. Jeremy Jordan

In Strategy and Management

1. K. Kaplanidou
2. Guillaume Bodet
3. Daniel C. Funk
4. Jeremy Jordan

Citations in the corpus

• Loyalty in Sport Participation Services: An Examination of the Mediating Role of Psychological Commitment (2012, background): “As Heere and Dickson (2008) noted, the measures of behavioral intentions and resistance to change may have overlapped.”
• Marathons for the Masses: Exploring the Role of Negotiation-Efficacy and Involvement on Running Commitment (2012, background): “According to Heere and Dickson (2008), current research on commitment and loyalty is characterized by conceptual confusion and overlap.”