The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies

By Michelle L. Roehm, B. Sternthal. 2001

217 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/dda78199f37875ac4154ca05e34188d3fac6af4e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Nicola E. Stokburger‐Sauer
2. Torsten Reimer
3. S. Brand
4. Klaus Opwis
5. B. Loken

In Marketing

1. Benedikt Schnurr
2. Nicola E. Stokburger‐Sauer
3. Alexandra Brunner-Sperdin
4. Torsten Reimer
5. S. Brand
6. Klaus Opwis
7. Lawrence W. Barsalou
8. B. Loken

In Social Psychology

1. B. Loken
2. C. Joiner
3. Benedikt Schnurr
4. Nicola E. Stokburger‐Sauer
5. Alexandra Brunner-Sperdin
6. Torsten Reimer
7. S. Brand
8. Klaus Opwis

Citations in the corpus

• Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention (2008, unknown): “Drawing on this body of work, recent research has turned to analogies to explain learning for RNPs (Ait el Houssi et al., 2005; Gregan-Paxton and RoedderJohn, 1997; Moreau et al., 2001; Roehm et al., 2001).”
• Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “…the domain of brand cat­ egories, involves the alignability of attributes between the new category stimulus and the exist­ ing category representation in memory (Gentner & Markman, 1997; in the consumer literature, Gregan-Paxton, 2001; Moreau, Lehmann, & Markman, 2001; Roehm & Sternthal, 2001).”
• How do we learn in a negative mood? Effects of a negative mood on transfer and learning (2007, methodology): “The ToH problem is suitable for investigating proximal and distal transfer tasks because the recursive structure to be applied is fundamental to the solution of many cognitive tasks (cf. Schmid et al., 1998, Schmid and Wysotzki, 1997 and Schmid and Wysotzki, 1998).”
• The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity (2017, background): “Specifically, by drawing on social cognition theory (Mussweiler 2003; Schwarz and Bless 1992), we investigate whether consumers perceive products as more or less attractive depending on the attractiveness of the visual context in which the products are presented.”
• How Today’s Consumers Perceive Tomorrow’s Smart Products (2007, background): “Accordingly, Roehm and Sternthal (2001) showed that one of the major challenges in marketing PDAs is to help consumers recognize their functionality, particularly functions that are not apparent from the product’s surface attributes.”