The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

By M. Shahab, Ezlika M. Ghazali, Mozard Mohtar. 2021

197 citations recorded by the source corpus.

Subfields: Applied Psychology, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd3e4087d3005738601428aab34a6def7ab0e4c8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Philipp A. Rauschnabel

In Information Systems and Management

1. Christian Hinsch
2. Reto Felix
3. Philipp A. Rauschnabel

In Sociology and Political Science

1. Christian Hinsch
2. Reto Felix
3. Philipp A. Rauschnabel

Citations in the corpus

• What is XR? Towards a Framework for Augmented and Virtual Reality (2022, background): “These ‘head-mounted displays ’ (HMDs) were initially designed for gaming and entertainment, but usage has gradually broadened to include areas like job training, prototyping, marketing, and tourism (Shahab et al., 2021).”