To bundle or not to bundle

By Hanming Fang, Peter Norman. 2006

210 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/dce9a6c1f25073f871cb9ce5a9f80bc4ae69c073

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Philip J. Reny
2. Claudio Mezzetti

In Strategy and Management

1. Mark Bagnoli

Citations in the corpus

• Log-concave probability and its applications (2004, background): “Fang and Norman [17] have discovered an important application of log-concave probability distributions to the theory of commodity bundling.”
• The Welfare Effects of Bundling in Multichannel Television Markets (2012, unknown): “34The FCC (2002) (-2.”
• Maximal revenue with multiple goods: Nonmonotonicity and other observations (2015, background): “A similar situation happens for the uniform distribution on [0, 1], for which neither bundling nor selling separately is optimal (Manelli and Vincent [2006]).”