Investigating the complex drivers of loyalty in e-commerce settings
By Norizan M. Kassim, Salaheldin Ismail. 2009
97 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/dcb95c2018cffbb876d75c5be74ae655b0750f94
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In Information Systems and Management
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Determinants of E-Commerce Customer Satisfaction, Trust, and Loyalty in Saudi Arabia (2011, background): “The study by Kassim and Ismail [2009] found that services quality and vendor’s assurance to online customers in Qatar, contribute to building trust and satisfaction thereby improving customer loyalty.”