Forward-Looking Bidding in Online Auctions

By Robert Zeithammer. 2006

196 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/dc53721c13457bafb67590d70950a3b8dfea532e

Citations in the corpus

• Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, unknown): “Research has also shown that online shoppers are less price sensitive than offline shoppers and make fewer changes across shopping trips (Chu, Chintagunta, and Cebollada 2008; for a discussion of how firms can leverage such multichannel information, see Zettelmeyer 2000).”