Advanced focus group research

By Edward F. Fern. 2001

499 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/db5d45193661f882413f64681b9ee830118b52be

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In Sociology and Political Science

Citations in the corpus

Online focus groups and qualitative research in the social sciences: their merits and limitations in a study of housing and youth (2015, background): “However, one of the major critiques of online research is that non-verbal cues are lost, and reliance on text-based exchanges creates focus groups that are “more task oriented and less interpersonal” (Fern, 2001: 68).”
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth (2020, methodology): “…by the literature on willingness to disclose with respect to its dependence on the customer journey phases, we adopted a qualitative approach drawing on the focus group method (Calder 1977; Stewart and Shamdasani 1990; Fern and Fern 2001) as an effective means of exploratory data collection.”
An exploration of consumer resistance to innovation and its antecedents (2009, methodology): “In order to gain a basic idea of how relevant each antecedent was to the different resistance types, three different ways at the comparative percentage of times each antecedent was mentioned were utilized (see Fern, 2001).”
“In the evening, I don’t walk in the park”: The interplay between street lighting and greenery in perceived safety (2020, background): “The groups were kept small (approximately four participants in each group) to extract as much unique information as possible (Fern 2001).”
What Influences Saturation? Estimating Sample Sizes in Focus Group Research (2019, unknown): “A common guideline for focus group research is to conduct at least two focus groups for each demographic stratum in the study (Barbour, 2007; Fern, 2001; Greenbaum, 2000; Krueger & Casey, 2015; Morgan, 1997).”
Pursuing excellence in qualitative inquiry. (2014, background): “, 2002; Horsburgh, 2003; Lietz & Zayas, 2010; Maxwell, 2011; Morse, 2003; Jeanfreau & Jack, 2010). By and large, such attempts fall into one of two camps: positivist or postpositivist. As previously argued, positivist criteria are largely inapplicable to many forms of qualitative inquiry. For exampl”
Student Engagement and Marketing Classes (2011, background): “In their literature review, Ferrell and Gonzalez (2004) highlighted research topics, such as the need to increase student appreciation of marketing orientation principles (Dailey & Kim, 2001), student responses to use of critical thinking teaching techniques (Celuch & Slama, 2000), and attributes co”