You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise
By Karina Sokolova, Charles Perez. 2021
287 citations recorded by the source corpus.
Abstract Digital celebrities found on social media platforms are found to be successful in endorsing brands and products, and influencing purchase intentions of their followers. However, influencers also promote values and lifestyles on their channels, such as healthy behavior and fitness. In this article, we investigate the motivations of users who follow fitness influencers on YouTube and how parasocial interaction and intentions to watch fitness are related to intentions to exercise. Watching fitness videos and social interaction seems only to motivate followers that are already physically active. Non-exercising users are attracted to YouTube by entertainment and a parasocial relationship with an influencer that has no impact on their intentions to exercise.
Subfields: Gender Studies, Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/db29fc653d482d22c9589f76f17d5b6b4a4b8e4c
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In Literature and Literary Theory
In Sociology and Political Science
Citations in the corpus
- The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction (2021, background): “However, since parasocial relationship is an imaginary relationship between audience and the influencer, it has a one-sided structure and therefore differs from interpersonal relationship (Sokolova and Perez, 2021).”