Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

By John A. Tripodi, M. Hirons, David H. B. Bednall, Max Sutherland. 2003

92 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d8bd35b17fe617ad78d47447fbdd0976b1ba264f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Karen L. Becker-Olsen
2. Kirk L. Wakefield
3. T. B. Cornwell

Citations in the corpus

• I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy (2007, background): “Others have measured sponsorship recall and its impact on brand and category associations (Nicholls, Roslow, and Dublish 1999; Pope and Voges 1999; Tripodi et al. 2003).”