Social Psychology of Consumer Behavior

By M. Wänke. 2008

117 citations recorded by the source corpus.

Subfields: Social Psychology

View Paper: https://www.semanticscholar.org/paper/d8089e09e71c7f67d18601169dbec98a220d045e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. K. Kaplanidou
2. Joanne Yoo
3. Christine A. Vogt
4. K. Chon

Citations in the corpus

• Factors Affecting Convention Participation Decision-Making: Developing a Measurement Scale (2008, background): “Although Ajzen and Fishbein (1980) advocated the use of good-bad semantic differential items to measure evaluations, other measures of evaluation have been used as well (Bagozzi et al. 2002).”
• The Meaning and Measurement of a Sport Event Experience Among Active Sport Tourists (2010, background): “Schema or organizational structure may depend on processing objectives (Bagozzi et al., 2002).”