Understanding Customer Switching Behavior in a Liberalizing Service Market

By Jaap E. Wieringa, Peter C. Verhoef. 2007

173 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d7105bdf6dc4f29346f278437b40e5961d6863ff

How researchers see this paper

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In Marketing

1. I. Ishaq

In Organizational Behavior and Human Resource Management

1. I. Ishaq

In Strategy and Management

1. I. Ishaq

Citations in the corpus

• Perceived value, service quality, corporate image and customer loyalty: Empirical assessment from Pakistan (2012, background): “…quality, customer satisfaction, corporate image, word-of-mouth communication, perceived value have been proposed as antecedents of loyalty (e.g., Wieringa & Verhoef, 2007; Patterson & Smith, 2003; Burnham et al., 2003; Jones et al., 2000, 2002, 2007) and these variables are also taken as…”