Brand authenticity: model development and empirical testing

By Michael Schallehn, Christoph Burmann, Nicola Riley. 2014

252 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/d635fdec7c81477eec354e6b9ee3ffe89793daae

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Asunción Hernández-Fernández
2. M. Lewis

In Strategy and Management

1. Asunción Hernández-Fernández
2. M. Lewis

In Tourism, Leisure and Hospitality Management

1. Asunción Hernández-Fernández
2. M. Lewis

Citations in the corpus

• Brand authenticity leads to perceived value and brand trust (2019, methodology): “Of particular emphasis are the four antecedents, two of which share distinct similarities with the model of Schallehn et al. (2014).”