Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

By Geng Cui, Man Leung Wong, Hon-Kwong Lui. 2006

204 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Amaya Nogales-Gómez
2. Dolores Romero Morales
3. Emilio Carrizosa

In Marketing

1. Emilio Carrizosa
2. Amaya Nogales-Gómez
3. Dolores Romero Morales

Citations in the corpus

• Strongly agree or strongly disagree?: Rating features in Support Vector Machines (2016, background): “…et al. 2001, Wu et al. 2007), based on large datasets, plays an important role in many industries, with notable examples being credit scoring (Baesens et al. 2003), fraud detection (Cecchini et al. 2010), customer targeting (Archak et al. 2011, Cui et al. 2006), and surveillance (Fang et al. 2013).”
• Supervised classification and mathematical optimization (2013, background): “Typical business applications are credit scoring [11], bankruptcy [176], fraud detection [87], customer targeting [73], customer loyalty [106] [112], market basket analysis [61], recommender systems [62], revenue management [122], services booking cancellations [203], country risk ratings [114],…”