Parasocial relationship effects on customer equity in the social media context

By Chunlin Yuan, Juran Kim, Sang Jin Kim. 2016

214 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d612fb19dbc7673f50e49b36adf649abf2d35623

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Emre Altıntaş
2. O. C. Yilmazdogan
3. R. Doğan

In Marketing

1. Emre Altıntaş
2. O. C. Yilmazdogan
3. R. Doğan

In Sociology and Political Science

1. Emre Altıntaş
2. O. C. Yilmazdogan
3. R. Doğan

Citations in the corpus

• The influence of flow experience in the augmented reality context on psychological ownership (2021, methodology): “Parasocial relationship in AR marketing environment was measured with three items (Lee and Kwon 2013; Yuan, Kim, and Kim 2016).”
• The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction (2021, background): “When the relevant literature is reviewed, it is seen that source credibility affects PSI (Hwang and Zhang, 2018; Yuan et al., 2016).”