Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents

By Doreén Pick, Martin Eisend. 2014

178 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d5cf3490916a67c4c6da306a4b3068f393821f7f