Cheap Talk Scripts and Online Choice Experiments: “Looking Beyond the Mean”

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Consumers' willingness to pay for traceable pork, milk, and cooking oil in Nanjing, China (2012, background): “Cummings and Taylor (1999), Blamey, Bennett, and Morrison (1999), Lusk (2003) and Tonsor and Shupp (2011) suggested that a “cheap talk” and dissonance minimization could reduce such bias.”
European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments (2014, background): “Previous research has shown that cheap talk effectively lowers hypothetical bias for consumers (Carlsson et al., 2005; Cummings and Taylor, 1999; Lusk, 2002; Silva et al., 2011; Tonsor and Shupp, 2011).”
Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods (2021, background): “…the coefficient of the cost attribute, but also preferences for other attributes - WTP estimates were generally lower in the cheap talk sample Tonsor and Shupp (2011) Cheap talk Food demand (apples) Between Relative Yes - Cheap talk scripts not only influenced the level of WTP, but also…”