QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT
By Naresh K. Malhotra. 2005
164 citations recorded by the source corpus.
Subfields: Food Science
View Paper: https://www.semanticscholar.org/paper/d47b6095684c9732e1f2d6e75305af053ae78539
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Citations in the corpus
- Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “This scale asks respondents to indicate how much they strongly disagree or agree with a series of statements on a particular topic [116].”
- Likert Scale: Explored and Explained (2015, unknown): “[12, 13,14].”