Effects of message framing and temporal context on college student drinking behavior
By M. A. Gerend, Margaret D. M. Cullen. 2008
158 citations recorded by the source corpus.
Subfields: Applied Psychology, Literature and Literary Theory, Physiology
View Paper: https://www.semanticscholar.org/paper/d3d7de7ce96cdb02f36af4f82c68664a0091e60b
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In Applied Psychology
In Literature and Literary Theory
Citations in the corpus
- The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective (2015, background): “Gain-framed messages are more effective in lowering alcohol use by college students than are loss-framed messages (Gerend and Cullen 2008).”
- Nudge Versus Boost: How Coherent are Policy and Theory? (2015, background): “…evaluate ground beef more favorably when it is described as 75 % lean than when it is described as 25 % fat [Levin and Gaeth 1988; see Rothman et al. (2006) and Gerend and Cullen (2008) on the effectiveness of framed messages in influencing decisions, particularly in the realm of health behavior].”