Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By Joel R. Rubinson. Journal of Advertising Research, 2008
189 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/d38776f860ff00c4f0a5c96a22825c25f2f2e130
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In Experimental and Cognitive Psychology
In Marketing
Citations in the corpus
- Toward a Behavioral Theory of Strategy (2012, background): “Further, and at a more micro level, the psychology of persuasion—how to interpret what people think and how to affect it—offers only approximate answers and tools despite major advances in recent years (e.g. Lakoff, 2004; Zaltman and Zaltman, 2008).”
- Brand Personality Factor Based Models: A Critical Review (2012, background): “It might be noted that consumers should ordinarily think of brands as humanlike, and projective methods such as personification are not ordinary modes of consumer thought (O’Guinn and Muniz, 2009; Zaltman and Zaltman, 2008, p. 37).”